Behind aesthetics, styles and visual approaches, Graphic Design has an exceptionally important function in society: TO COMMUNICATE. Far from being just about making things “look pretty”, Graphic Design plays a crucial role in helping communication in all sorts of different levels.
Imagine a world without graphic design: receiving and transmitting information only by the spoken word and plain and endless lists of handwritten words. It would be incredibly difficult to “function” efficiently, to quickly know what things are, find what we need , know where we are. Graphic Design identifies, helps immediate recognition, organises, differentiates, locates, informs. It has an immensily important function to make things clear and help putting messages across in an increasingly complex society at the same time that it enriches our lives through visual experience by stimulating us and even acting on our emotions.
It is fair to say that some manifestations could be classed as frivolous extras or self-indulgent expressions but the essence of graphic design as a discipline, unlike pure art, is a creative process which uses visual representation with an ultimate purpose: to put a message across and generate a response. It has a practical end and even tangible outcomes as a result of its influence on people, whether it is to inform, sell things or ideas, make money, alert, help people find their way, even save lives.
The use and purposes of Graphic Design are integral to our modern world. Its functionality through engaging visual representations makes of Graphic Design a highly relevant and fascinating discipline that helps us and enriches our lives.