Earlier this month I was lucky to enjoy the early Spring sunshine while up and about networking in Brighouse and visiting The Yorkshire Dales to meet up with a good friend of mine. Being a colour lover I was naturally fascinated by the vibrant yellow of daffodils at the side of the roads everywhere! making the city and countryside shine and bringing loads of joyful energy. But why does yellow have this effect on many of us?
The yellow wavelength is relatively long and essentially stimulating. Yellow helps stimulate mental activity and activates memory. It has been scientifically proven that we remember better when reading from a pastel shade of yellow paper ( Post-it notes being yellow is just a happy coincidence though:) and it also encourages communication. Psychologically, yellow is the happiest and most uplifting of colours and it is associated with energy, warmth and brightness.
Being the most visible colour of the spectrum, yellow is naturally used in graphic design to highlight important information. In branding, it is an ideal colour for businesses related to innovation, ideas and creativity.
In this season of new beginnings, if you are thinking of starting a new business, a marketing campaign to advertise a new product or service and are after some “bright” branding, please do not hesitate to get in touch to talk to me about your ideas. I’d like to help your business shine!
Take a look at this video from William Arruda to find out if yellow is the colour of your brand.
Samdesigner would like to wish you all, clients, colleagues, friends and followers a very happy New Year, hoping 2012 bring lots of happiness and prosperity to you and your businesses.
Certainly warm wishes from me blogging from sunny and hot Buenos Aires! No winter holidays for me but while still enjoying the Argentinian Summer’s sunshine and lovely warm evenings sharing barbecues in the company of family and friends, I’m back to work again this week from here.
So if you are already planning to have a logo designed for your new venture or refreshing your existing brand identity, getting some flyers done to advertise your business in the new year or if you are interested in any of the design services I specialise in, please get in touch by e-mail to email@example.com and I will be happy to answer all your questions and start work on any project you require.
And if you prefer to discuss your ideas over a cup of tea ( which I really miss, a good English cuppa!) I will be back in the UK in February.
I hope you all have a great year and look forward to working together and sharing experiences in 2012.
The festive season is a great opportunity to send your clients your best wishes and remind them you are there. Personalised Christmas cards with your logo and message are a fantastic chance to promote your business!
Because I love the Christmas spirit I have created this range of designs to give away this season. Simply choose your favourite design and I can customise it for you with your logo and message inside and deliver the cards with envelopes directly to you.
I recently had the pleasure to help Brian with the design of a logo for his search engine optimisation business.
Brian needed a bold, clear and strong identity to start spreading the word about his SEO business. He needed an image that “spoke” for itself about what he does: bringing websites to the top of web searches.
After having an initial conversation about what he needed I got back to Brian with a detailed brief which we discussed and agreed to ensure what he wanted to achieve was clearly outlined.
I started with research, ideas generation and sketching of various concepts which I presented to Brian in the form of mood boards. I believe sketches are essential pieces to share with clients because they are expressions of pure concepts without aesthetic distractions. They are key to avoid wasting clients time and money on finished but meaningless visual so their value should never be underestimated.
At this stage I also shared wiht Brian three of the strongest concepts digitally developed for him to see the visual style these ideas could take. His favourite concept was there, so in this case it was straight onto the final stages…
Brian decided to go ahead with the design containing an arrow pointing up as he thought it was the concept that most clearly showed what he does. This concept was further developed giving options on typefaces and colour schemes which lead to the final logo.
The brief also included business card design, stationery and website design. You can have a look at them in my Stationery Design Portfolio Posts and browse his site on www.seobrian.co.uk
If you like my caring and professional approach to creating a powerful and effective identity for your business, contact me and I would love to help you make your business stand out.