Logo Design & Brand Identity

“Not Just a Pretty Face”

A strong brand is of prime importance to any business and it is firmly supported by its visual identity.

The brand identity is made up of a conjunction of visual devices including the logo, stationery, marketing collateral ( brochures, flyers, websites etc.) products and packaging, apparel design, signage and all sensory elements that are part of the brand. A robust brand have these visual elements assembled following a set of brand guidelines which state how the identity is applied throughout a variety of mediums to ensure the identity is kept coherent and recognisable.

Logos are the heart of a company’s identity and instrumental in creating brand image. A good logo should be simple, allowing easy recognition which makes it memorable. It should also be adaptable to work on a varierty of media and should express the personality of the business it is representing.

If you are looking into making a good investment into your business to contribute to its visibility and credibility, please contact me and I will be delighted to help you create a logo which is not only visually appealing, but unique and thoughtfully designed to help raise awareness of your business and pushing it forward.

If you would like to know about the stages I go through to design a logo and what to expect, please follow this link to The Logo Design Process

Rebranding: Improving your Business Image

Whether you are after a change of image for your business because you started with a DIY logo and stationery or because your logo somehow became dated or you feel it fails to communicate your company’s essence, I can help in bringing an expressive, fresh and professional look to improve your business identity.

I will carefully analyse your business and competitors, identifying your business strengths and uniqueness and translate them into a professional logo and visual identity.

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